Micro-Influencer Marketing
Macro-influencers at Klout have 50,000+ followers and a broad reach within their niche. They’re ideal for campaigns that require increased visibility, faster brand recognition, or major launches.
📊 Did you know...
✔️ Macro-influencers have an average engagement rate of 1.3% on Instagram and 1.5% on TikTok. (Hypeauditor, 2023)
✔️ Campaigns involving macro-influencers deliver an average ROI of 4.2.
(Later & Fohr, 2023)
🎯 Let’s plan your campaign together — from creator selection to publication.
Project Timeline.
01
Kick off.
We start with a non-binding call to define your campaign goals, target audience and preferred content style.
02
Inviting Influencers.
We create a short list of suitable macro-influencers from our network. You'll receive profiles and stats to choose the best matches.
03
Select and create.
Together we define the content angle. You'll receive a script proposal per influencer and a detailed publishing plan.
04
Analysis.
The influencers produce their content. You’ll get everything for approval before it goes live.
05
Select your influencers.
The content is published on their channels. Afterwards, you’ll receive insight into views, engagement, and results. Want to license the content? That’s possible through flexible rights options.
Frequently Asked Questions.
What is a macro-influencer?
A macro-influencer typically has between 50,000 and 500,000 followers. They’re perfect for reaching larger audiences in a short amount of time.
How are influencers selected?
How much does it cost to work with macro-influencers?
Can I use the content in ads or on my website?
We curate a shortlist based on your goals, audience and product. You choose the best matches from our recommendations.
Pricing depends on the number of influencers, their reach, and the type of content required. You’ll receive a tailored proposal before we begin. (If you also want to agree on a fixed amount for TikTok based on the number of followers, this is of course also possible!)
Yes. You can license any content created by the influencers through a simple, flexible usage rights agreement.